Your bounce rate represents the percentage of visitors who enter your website and “bounce” (leave).
Here is an example of a website that has NOT been optimized for mobile devices. You can see the mobile bounce rate is much higher than the desktop bounce rate.
Here is an example of a website that HAS been optimized for mobile devices:
As you can see, the website optimized for mobile devices has a much lower bounce rate.
Believe it or not, Google takes this into consideration when delivering it’s search results. Google wants to provide relevant search results to it’s users. If your bounce rate is high, your search positions could be slipping.
So, what can you do to lower your bounce rate?
There are several things you can do to lower your bounce rate.
If your website is not optimized for mobile, people who visit your website on their mobile phone will not be able to read the text, or click on your navigation links. Most people will simply click away and your mobile bounce rate will go up.
Fortunately, there is an easy way to fix this.
Your mobile website does not have to be complex. In fact, the simpler the better. Your mobile users are generally looking for specific information on how to contact you, and how to get to your location. They may even want to browse some your services. Remember to keep it simple:
- Keep mobile information short and to the point.
- Bullet-ed lists make great mobile content.
- Keep your graphics small to reduce page load time.
So, take advantage of this opportunity now to mobilize your website. The number of mobile users is rising at a phenomenal rate – and will soon outpace desktop users. Make the transition now and you’ll be in a good position as this happens.
You can reach me at 813-793-3889, or via the contact form on my website.
